I used to sell Toyota but that was when I was a starving student.
Take that pencil and email all them other dealers to see what them internet managers can offer you then you use that lowest price to play games with them. Someone is going to earn your business especially it is a starving sales manager who needs to hit their numbers.
Don't let them use them other discounts to play games with you. In your case, work with $36.5 and go down. Once that number is established, them other stuff like apr and rebate n such will knock it down even further. If you finance, don't let the finance manager to add extra like rugs or mud flaps or tinted window to your pricing. With finance, you are also financing that rugs n extra which makes your $400 rug to become $800.
You can buy it later for $400.
A big mistake that consumers make is allowing the sales person to put you in any available color car n go on a test drive with it. You will end up buying a car in that color. You can request for a dealer trade. You may not get the car today but at least you got to get your choice of color. Remember that you are not buying a piece of candy. A big ticket item should be at your choice including everything with options. If the price is high and the car has other options you don't like, tell them to take it out. If they are like me, I want that sale so i say free tint window for you. Like how they gonna get tint window out know what I'm saying? Plus, if you don't mind slightly used, tell the sales guy to get you them floor mats from a similar vehicle on a used vehicle. It is in the back trunk. Get it for free.
And if you want a value, try to buy at invoice price. It is the price the dealer payed for. They then make the money off the rebate and other manufacturer incentives.
Hope that helps.