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« on: July 31, 2021, 11:34:16 PM »
Costco's typical shopper is a 39-year-old Asian American woman earning over $125K a year, report says
If you know a 39-year-old Asian American woman who makes more than $125,000 annually, chances are she shops at Costco. The portrait of the retail giant’s typical shopper comes from Numerator, a Chicago-based market intelligence firm focused on omnichannel marketing, merchandising and sales data. The company says it “wakes up every day looking to provide brands and retailers with the most complete view of the modern consumer.”
Data prepared for Insider shows that Costco's typical shopper is a married Asian American woman between 35 and 44 years old who lives in a city in the Pacific Northwest. She holds a four-year degree and earns more than $125,000 a year.
If you know a 39-year-old Asian American woman who makes more than $125,000 annually, chances are she shops at Costco. The portrait of the retail giant’s typical shopper comes from Numerator, a Chicago-based market intelligence firm focused on omnichannel marketing, merchandising and sales data. The company says it “wakes up every day looking to provide brands and retailers with the most complete view of the modern consumer.”
Data prepared for Insider shows that Costco's typical shopper is a married Asian American woman between 35 and 44 years old who lives in a city in the Pacific Northwest. She holds a four-year degree and earns more than $125,000 a year.
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