The new Clam Psycho Shad ice fishing lure is an imitation of Salmo Chubby Darter.
I remember all the media hype with the Chubby Darter and yeah a lot of people were disappointed with their results. I was not, as I was quite successful with the Chubby Darter, but have moved on to always the new lures. It always ready in the tackle box.
Clam also introduce their Tikka Flash lure last year. Which is sort of an imitation of the JB Spanker lure but only difference is having an attractor blade attached. It really looks like a failed imitation of a tail spinner, minus the swivel. They should've double ring attached so the blade would plane out level, better for presentation and fluttering effect. It was supposed to be the hyped up hot product last year, but that was all marketing hyped.