I've owned two Hyundai over the years, a Sonata and Santa Fe and wouldn't mind owning another one in the future. They've come a long way. Not quite on par with Toyota and Honda yet but on par with Nissan, Subaru, Mazda and Mitsubishi IMO. In a way, they are very similar to the Japanese in regards to tech and auto consumer products. I think Samsung and Sony is neck and neck in regards to quality brands.