PebHmong Discussion Forum

General Category => General Discussion => Topic started by: theking on June 17, 2026, 02:49:04 AM

Title: True, some luxury brands like my wife's bag would rather destroy their products
Post by: theking on June 17, 2026, 02:49:04 AM

...than sell it at a discount:

Quote

Luxury brands like Burberry and other high-end fashion houses deliberately destroy unsold inventory instead of discounting it. This drastic measure acts as a scarcity and exclusivity mechanism, ensuring their premium status remains untainted by clearance sales or the secondary market.

The refusal to discount overstock comes down to several core luxury business principles:

Protecting Brand Equity: Luxury items are sold on the premise of exclusivity and prestige, not just utility. Allowing a $1,500 bag to sit in a discount bin devalues the brand for those who bought it at full price.

Took these photos from one of her Burberry shopping outings:

(https://i.imgur.com/A9NEEzL.jpg)

(https://i.imgur.com/ZEMfqMe.jpg)


Door man at all times to greet the customers and curve theft:

(https://i.imgur.com/3Jz9fxy.jpg)



Wife checking out the goods:

(https://i.imgur.com/b7IJuXL.jpg)

Title: Re: True, some luxury brands like my wife's bag would rather destroy their products
Post by: theking on June 17, 2026, 02:50:28 AM

Walking back to the car with her new bag in hand....

(https://i.imgur.com/T350uCj.jpg)