True, some luxury brands like my wife's bag would rather destroy their products

[theking]

...than sell it at a discount:

Luxury brands like Burberry and other high-end fashion houses deliberately destroy unsold inventory instead of discounting it. This drastic measure acts as a scarcity and exclusivity mechanism, ensuring their premium status remains untainted by clearance sales or the secondary market.

The refusal to discount overstock comes down to several core luxury business principles:

Protecting Brand Equity: Luxury items are sold on the premise of exclusivity and prestige, not just utility. Allowing a $1,500 bag to sit in a discount bin devalues the brand for those who bought it at full price.

Took these photos from one of her Burberry shopping outings:






Door man at all times to greet the customers and curve theft:





Wife checking out the goods:

[theking]

Walking back to the car with her new bag in hand....