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Why Is Hawaii Called Toyota Tacoma Capital of the U.S.?The Hawaiian Islands are called the Capital of the Toyota Tacoma. Is this really true, or is something else going on?But the reference is not because the Tacoma sells better in Hawaii than, say, California. It refers to the Tacoma being the best-selling vehicle in Hawaii. Like 16 years in a row best-seller. This is confirmed by Popular Mechanics which says the Tacoma sells eight times faster there than in the entire U.S. Hawaii is also the only state where the Tacoma is the best-seller.