Apparently the world just discovered or rediscovered an old timer's trick to fishing a jig head and soft plastic minnow. Now they have all these names or tricks to it. Strolling, hover strolling, mid strolling, minnow shaking, minnow rolling, etc.,...
Half of them claims that you only need your typical spinnig gear and twitch the rod tip. The other half of them says you need a better more specific rod...Just this year Shimano released these Expride B Solid Tip Spinning Rods for like $339 retail. Yikes...over my head.
Half of the trick is really about how one threads the hook into the soft plastic, not centered balance. If the rig is unbalanced, it blows out or rolls onto it's side. Well if you're just twitching it and it likes to roll onto it's side, it somehow makes fish want to eat it. Since it looks like an injured bait fish.
It's really all circumstantial . We know from experience that if fishing with an unbalanced rig, fish don't want to bite it. While at the other times, seams like an unbalanced rig is what the fish wants. Goofy.
So really the technique sort of falls in the same technique as jigging midwater with a feather or a hare/rabbit fur jig. This is where one needs to twitch the rod tip to get the lure shaking. Whereas in soft plastic here, they are not just looking at the shaking, but in effect to get the rig rolling to the side to side.
Old timer use additional split shot just above the jig head to get that off balance shake. Or they add a button, like from your dress shirt because it causes the jig to roll or wobble just a bit. All of this was just recently discovered with Forward Facing Sonar.