It was like a second mortgage for us so I think these sisters have a great idea

[theking]

We paid about $1100 per month just for one child years ago and it's probably closer to 2 grand now so this can help:

These CEO sisters went viral for providing free child care. They're starting a movement
It's been nearly a year since sisters and cofounders Taylor Capuano and Casey Sarai went viral for providing free child care to their employees. The video of the twins announcing their child care program, which provides up to $3,000 monthly stipends, accumulated 2.4 million views on TikTok and thousands of comments from parents who felt seen.

"As a mom I’m tearing up. This is amazing," one user commented.

"Such an amazing gift to your employees," another commented. "My wife now stays at home while I work 2 jobs because it made no sense to spend most of her salary on daycare!"

"It's not realistic right now for every company to match what we're doing," Sarai told USA TODAY. She launched her bra alternative company, Cakes Body, with her sister in 2022. But Capuano and Sarai are using what they've learned over the past year to inspire other companies to adopt similar policies, or at least start talking about child care solutions.

More: They make big bucks talking online. Inside the world of momfluencing
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Sisters Taylor Capuano and Casey Sarai cofounded Cakes Body, a bra alternative company, in 2022. They are passionate about finding ways to support working families and especially mothers.
"We ended up publishing our policy, because when we went to roll this out, there was no blueprint," Sarai said.

At a time when the cost of child care for two children is more expensive than rent in all 50 states, parents are feeling more financially strapped than ever. Some parents − overwhelmingly mothers − are stepping back from full-time work or leaving the workforce altogether to accommodate the needs of their family. Child care disruptions cost U.S. businesses up to $70 billion every year in lost productivity, turnover and absenteeism, according to a recent report from Moms First, a nonprofit advocacy group for paid leave and child care.

It's not enough for child care advocates, lawmakers and businesses to work at solving this crisis in silos, Sarai said. That's why she and her sister are partnering with child care advocates like Moms First to promote policy change that would allow other companies to more easily follow in their footsteps.

"Our goal right now is to get as many businesses and individuals to pledge to the Cakes Childcare Movement. That is basically opting in that you care about this cause," Sarai said. "So that we can show people care, but then figure out how can we all join forces together to create a roadmap for change."