Yep, gotta cater to the White crowds if you want numbers

[theking]

Doesn't get any Whitier than a rodeo event...

Cowboys, fighter jets and US Border Patrol - inside Trump's big recruitment drive
It's a sweltering Saturday in Colorado Springs as 33 new recruits, some of them baby-faced, line up to be sworn in at the Air Force Academy's Falcon Stadium.

Off in the wings, there are chaps-clad bull riders waiting to battle against 1,600lb (725kg) horned bovines.

It's an in-your-face marriage of Western grit, rodeo and military strength. Billed as Professional Bull Riders (PBR) Space Cowboys, the one-off event is celebrating America's 250th anniversary. But the spectacle is not just trying to draw fans to rodeo, but also to branches of America's military and law-enforcement agencies.

Space Force - a military branch for space - co-sponsored the event and is recruiting on site, as is US Border Patrol.

It is an example of the unique ways that the US military and Border Patrol are trying to boost recruitment, as President Donald Trump focuses on strengthening the country at home, abroad - and in outer space.

The PBR Space Cowboys event drew more than 30,000 people
Recruiting at a rodeo may seem random, but PBR CEO Sean Gleason, beaming in a cowboy hat during the day's events, says it's a natural fit.

"Our cowboys, and the cowboys in our audience, they believe in hard work, honesty, integrity, help your neighbour, some selflessness," he told the BBC. "So that's what it takes to be in the military or in the US Border Patrol or any type of first responder."