It is not per se that it tasted good and what not.
It is more about the "try it" curiosity factor behind it.
Like the media be talking about it and if you haven't tried it, you are itching to try it just one time to see what the hoopla is all about. Once it dies down, we are onto the next bigger craze.
like impossible burger. I tried it at burger kind and at carls jr.
Can't pay me enough to eat it again. Hated it but I still love my tofu fried or plain though.