PebHmong Discussion Forum
General Category => General Discussion => Topic started by: theking on July 31, 2021, 11:34:16 PM
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Costco's typical shopper is a 39-year-old Asian American woman earning over $125K a year, report says
If you know a 39-year-old Asian American woman who makes more than $125,000 annually, chances are she shops at Costco. The portrait of the retail giant’s typical shopper comes from Numerator, a Chicago-based market intelligence firm focused on omnichannel marketing, merchandising and sales data. The company says it “wakes up every day looking to provide brands and retailers with the most complete view of the modern consumer.”
Data prepared for Insider shows that Costco's typical shopper is a married Asian American woman between 35 and 44 years old who lives in a city in the Pacific Northwest. She holds a four-year degree and earns more than $125,000 a year.
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Yup:
How Costco became a mecca for Asian American shoppers
For the uninitiated, a warehouse retailer tracing its roots to 1970s sunny San Diego is hardly the picture of a staple for a community as diverse as Asian Americans. Yet it happens to be the case in 2022, when the group makes up 7% of the entire U.S. population but reportedly comprises 11% of Costco’s shoppers. Somehow, Asian American shoppers have made a home out of Costco, now headquartered in Issaquah, Washington state. At present, the wholesale club operates more than 800 outlets in 12 global markets, four of which are in Asian countries or territories.
(https://s.yimg.com/ny/api/res/1.2/S4x.aqLjClYudBQZAdBuHw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUxMDtjZj13ZWJw/https://s.yimg.com/uu/api/res/1.2/VJX1JpVR8TEFZg1P3haiIg--~B/aD00MjU7dz04MDA7YXBwaWQ9eXRhY2h5b24-/https://media.zenfs.com/en/nextshark_articles_509/602ce2dd906efa9c0d44cc74f1d3592c)
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You're wife got a younger sister? Asking for a friend ;D