PebHmong Discussion Forum

Hobbies & Interests => Automotive Discussion => Topic started by: theking on May 09, 2016, 09:09:02 PM

Title: This Stang sounds like a bargain when compared to other new cars w/ similar #s
Post by: theking on May 09, 2016, 09:09:02 PM

Quote

Lebanon Ford, in Lebanon, Ohio, wants to sell you a 727-horsepower Mustang GT with a Phase 2 Supercharger for exactly $39,995. Somehow, that price is full-delivered. The obvious question is: how the hell is that even possible? Well, there are three components to a custom car: the vehicle, the additional parts, and the labor to install the latter into the former. Because a brand-new Mustang GT costs no less than $32,395 and Roush lists a Phase 2 supercharger kit for $7,549.99, we called the sales department to see how they were doing the math.

Charlie Watson is the Roush parts manager and says the dealer's amazing $39,995 price for a 727-horsepower Mustang is part of a decision they made "to focus on establishing a nationwide base of enthusiasts (note: they'll ship anywhere) rather than making huge profits on each car." By squeezing numbers on each of the three aforementioned components—Mustang GT MSRP, Roush Phase 2 supercharger MSRP and labor—Lebanon Ford is able to get cars out the door for under $40k and still make a little money.

(https://s.yimg.com/uu/api/res/1.2/roxXslexOv4FkB8nQ87Zaw--/aD00ODA7dz02NDA7c209MTthcHBpZD15dGFjaHlvbg--/http://media.zenfs.com/en-US/homerun/the_drive_165/36762f6f7bad54b7772fd924fdc483eb)

Title: Re: This Stang sounds like a bargain when compared to other new cars w/ similar #s
Post by: thePoster on May 10, 2016, 12:02:00 AM

That is a good tactic to develop a fan base.