Not surprised as I'm pretty much in that beef demographic now

[theking]

New study reveals one group devouring as much as half of America’s beef: ‘This was a big surprise’

The “Beef. It’s what’s for dinner” ads from the early 1990s seem to have resonated with certain Americans.

A study from the scientific journal Nutrients reports that about 12% of the population — primarily people aged 50 to 65 and men more generally — eat half of the country’s burgers, steaks, and other beef products.

And, while beef protein can make for some tasty meals, health experts report that moderation is best for your health — and the planet’s.