Honda prices thier nsx when it came out just right.
When the Honda NSX first came out it was very expensive. The original asking price was about 60-65,000 which equals to just over $100,000 in today's money.
Personally what I believe saved the NSX was not the technology, the price, or the reviews of the magazines. To me what made the NSX unique was its connection to motorsports and the people who helped built it mainly Aryton Senna and later Bobby Rahal and Alex Zanardi. In the 90's motorsports was bigger then life and I believe if Honda didn't have the backing of such names and it's championships in Formula One and Indycar the car would have sold very much like the LF-A.
Even if if the LF-A were priced competitively I think it would still have issues selling because the car has no history or any definition of what it suppose to be. All great car companies or car names like GT-R, Mustang, Camero, M3, and 911 - all have great histories behind them. What has Toyota done in the last 15 years on a worldwide scale? Nothng and that's why they're struggling to recapture or reinvent the motorsports side to themselves.
Watch...once Toyota wins the 24 Hours of Le Mans in their prototype and uses that technology to power their next supercar - THAT car will sell well because it has a history to it. That's why Toyota is spending hundreds of millions of dollars just to win that one race much like when they tried to win the Formula One championship. Motorsports is important and Toyota knows this and sees their mistake and is trying to make up for it.