That's correct, it's an individual choice. I don't know if you have noticed but people with fake tanned skin are the ones telling the people with fake white skin to love their darker skin, which I find odd because how is it that tanned skin is better than light skin when tanning causes cancer and leathery skin? That is what's I've seen on YT, which makes no sense to me.
Same with cosmetic surgery. They say, Koreans shouldn't fix their nose or eyes or chin, yet in the Western world, people get botox, lip injections, and braces/veneers. Why can't the Koreans do their things when Westerners are able to do theirs with no backlash?
Those are just strange double standards.