It's the excitement of not knowing if you gonna win or not. It's about the thrill of the "what if" that makes it so exciting when you play and you do win big. Sadly, most people gamble cuz they think it's a quick way to get rich. The odds are never in your favor. However, I have family members who always win something at the casino. Unfortunately, I'm not as lucky, my luck must be else where lol.