apology only accepted if they are true to their words.
Lots of time, it is publicity apology by their team through force cuz we all see what happened to that one famous blondie cooking chef. One day had millions and shows and the next, through her own bad opinion and choices, she lost everything.
If you depend on the public to make your money, keep your opinion away from the public. Boycott is real. The people have the power to make or break you.