i've noticed many middle eastern muslim women are walking around with their full face covering gears and modifying it with a mask. Now they look more acceptable to the western public.
Covering your face with a mask is a good way to hide your zits and blemishes.
For women, they save money from not buying lipsticks and foundations. Only thing needed is some false lashes and mascara for your eyes.
Did you know that many respiratory viruses enters your nose and if your nose temperature drops by a certain degrees, you are more likely vulnerable for such attacks? This is why the flu season is usually the colder months as the weather changes. To combat this, you mask it up and the air you breathe out is rather warm so it keeps your nose temperatures from dropping to a vulnerable state. This is probably why we don't catch the flu when we be masking it up heavily during these past 2 pandemic years.