I think they should only light it up on certain occasion. Like holidays or a ball game. Them lights should be used when you are welcoming tourists into your city.
The bridge with all them lights is beautiful but as a tourist, we tend to take it for granted. I mean I don't even look at the the golden gate bridge with an aww anymore. I see that bridge anytime I want to. Heck, why marvel at a once upon a time, a suicide bridge for? Here's a fact. One guy jumped off and was lucky to have a pod of seals underneath. They thought he was a beach ball so they swam under him which then creates a current or bubbles to push the guy to the service. He lived and is now an advocate for suicide prevention.
The guy thought it was a shark so he kicked them. A witness on top that stood nearby the jumper looked down and testify that it was a bunch of seals. Man, you just can't make this stuff up.