Gotta say, we had a hand in this little startup business' success

[theking]

toilet paper subscription startup Who Gives a Crap donates $10 million to charity


The world’s favourite toilet paper brand is ready to clean up. Who Gives A Crap is the eco-friendly toilet paper company that has become one of Australia’s favourite household names. The brand with a purpose gives 50 per cent of its profits to help building toilets and improving sanitation around the world. So far, Who Gives A Crap has given more than $10 million to charity. It operates in more than 40 countries and employs more than 160 staff.

“We’re a business at scale-up phase. We had been doubling revenue year-on-year, so even before the pandemic we were on a rollercoaster,” says vice president of people and culture Ellie Smith.

...Demand for Who Gives A Crap’s toilet paper rose by 1100 per cent during the early stages of the pandemic, driven by lockdowns and the ensuing panic buying. The company was able to track sales activity over three global ecommerce stores in real-time via San Diego-based direct-to-consumer data analytics agency, Daasity.

[theking]

Here's ours:

[theking]

Yeah, not bad... :

"The business that gives half of its profits away has eyed massive growth this year with a waitlist of more than 500,000 people to get toilet ..."