This job pays $277/hr. to do something that many of us already know how to

[theking]

Mattel wants to pay you $277 an hour to play Uno


Mattel says it is conducting a nationwide job search for a “Chief Uno player.” The salary: $277 an hour.

The toy company is hiring someone to promote the release of their new game, Uno Quatro. The chosen applicant will be paid $4,444 a week for four weeks to play Uno Quatro with strangers in New York City and create social media content featuring the new game.

Uno Quatro is a new version of Uno that combines connecting four tiles in a row, as in Connect 4, with the classic Uno feature of matching numbers and colors.

“We’re thrilled to offer a position to the ultimate Uno player to help introduce our brand-new game, Uno Quatro, to the world,” said Ray Adler, the global head of games at Mattel, in a statement.

Starting September 13, the Chief Uno player will teach players to play the game and participate in livestreams and interviews. Any US citizen over the age of 18 can apply, as long as they can fulfill the job requirements of being able to sit for long periods of time and can carry 50 pounds or more to move tents for game set up.

Mattel’s new position is part of a growing movement in which brands use stunts on social media to get people talking about their new product, said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management.

“This really reflects the state of marketing today…the question is how do you get people engaged and interested in a brand [like Uno] that has been around for 50 years,” Calkins says. “For many brands TikTok is the key.”

For Uno, Mattel is featuring their applications on TikTok to alert users of the quirky new job, and the company is encouraging Uno lovers to apply by stitching their video before the August 10 deadline.

“I suspect many people have not thought about Uno in a very long time…then suddenly you see this on TikTok, and now you are interested in it again,” Calkins says.

[theking]

They're only looking for one so I'm sure the competition is fierce  :

"Mattel says it is conducting a nationwide job search for a “Chief Uno player.” The salary: $277 an hour."