‘I Didn’t Want to Give It Back’: Ford’s CEO Admits He’s Been Driving a Chinese EV for months, Calls BYD "The Best in the Business"
Ford Motor Company CEO Jim Farley, in his usual plainspoken stlye, has delivered one of the most candid assessments yet of the shifting balance of power in the global auto industry, and his message lands with unusual clarity.
The real competitive pressure, he says, is no longer defined by Silicon Valley disruptors alone. It is coming from China, led by companies that are rewriting the rules on cost, speed, and technology.
As told by Fortune magazine, Farley in an interview with Rapid Response podcast pointed directly to Chinese automakers such as BYD and the fast-rising tech entrant Xiaomi. His evaluation was not cautious. It was deeply admiring and unmistakably concerned.